JOCKEY

Jockey was showing their age. Hard not to after 150 years. But we set out to prove that what really matters is more than skin deep.

We cast a wide net to find non-celebrities with extraordinary stories–each embodying a different core value of the brand.

Combining a 360 campaign with a brand redesign, we used cause-based messaging to amplify traditional and digital media buys.

We created print, digital, and photo guidelines; unified their website and packaging; and helped them to react to a changing market.