LAFAYETTE 148
Lafayette 148 had come a long way since 1996. From one desk in a factory in SoHo, to a top seller on Fifth Ave.
What they needed next was a blueprint to help them build towards the future.
So we put together a brand book to foster collaboration with one voice and one vision.
We provided examples of digital, print, catalog, social, point of sale applications, and beyond.
Aiming to be both classic and contemporary, while projecting strength and confidence.
Setting the foundation with the brand’s heritage, who their customer is, and their core values.
Defining the brand’s elements, their inspiration, and showing how and where to use them.
To guide photography and breaking down the aesthetic of their on-figure and still life imagery.
Providing inspiration for how to use the branding on new products, accessories, retail design, etc.