ADAM PAWLOWSKI / CREATIVE DIRECTOR
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LAFAYETTE 148

VISUAL IDENTITY / ART DIRECTION
 Lafayette 148 had come a long way since 1996. From one desk in a factory in SoHo, to a top seller on Fifth Ave.

Lafayette 148 had come a long way since 1996. From one desk in a factory in SoHo, to a top seller on Fifth Ave.

 What they needed next was a blueprint to help them build towards the future.

What they needed next was a blueprint to help them build towards the future.

 So we put together a brand book to foster collaboration with one voice and one vision.

So we put together a brand book to foster collaboration with one voice and one vision.

 We provided examples of digital, print, catalog, social, point of sale applications, and beyond.

We provided examples of digital, print, catalog, social, point of sale applications, and beyond.

 Aiming to be both classic and contemporary, while projecting strength and confidence.

Aiming to be both classic and contemporary, while projecting strength and confidence.

 Setting the foundation with the brand’s heritage, who their customer is, and their core values.

Setting the foundation with the brand’s heritage, who their customer is, and their core values.

 Defining the brand’s elements, their inspiration, and showing how and where to use them.

Defining the brand’s elements, their inspiration, and showing how and where to use them.

 To guide photography and breaking down the aesthetic of their on-figure and still life imagery.

To guide photography and breaking down the aesthetic of their on-figure and still life imagery.

 Providing inspiration for how to use the branding on new products, accessories, retail design, etc.

Providing inspiration for how to use the branding on new products, accessories, retail design, etc.

AGENCY: Select New York / ROLE: Senior Art Director / ECD: Hans Dorsinville / CD: Simon Douaire

AGENCY: Select New York / ROLE: Senior Art Director / ECD: Hans Dorsinville / CD: Simon Douaire